Back Links Links from another web page to your web page. Most search engines provide an easy way to get a list of all of the backward links to a specific page. Also referred to as Incoming Links.
A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Click-Through-Rate (CTR) The number of times a link is clicked on divided by the number of times that same link is displayed (called an impression).
Click-Tracking Application Portability Architecture: DEC's plan for portable applications software. Example: A link is displayed 100 times (100 impressions) and clicked on 5 times. The CTR is 5% (5/100=.05).
A content management system (CMS) is a system used to manage the content of a Web site. Content management systems are deployed primarily for interactive use by a potentially large number of contributors.
Cost per Click
Cost per Click. With this you are charged for every click your link on someone's website receives.
This is where the owner of two or more websites interlink the sites in order to boost their search engine rankings. If detected, cross linking often results in a search engine penalty.
Comparison Shopping Engine or Custom Search Engine (Google)
CSS - Cascading Style Sheets
Style sheets are directives for browsers to display Web pages exactly how the designer would like to display them. They allow for very specific control over the look and feel of a Web page.