How does Alphabet make their money?
Q1 2025 revenue for Alphabet increased 12.04% year-over-year to reach $90.23 billion in Q1 2025. Let’s take a look at Q1 2025 earnings for Alphabet to see how they made their money and understand the fundamentals behind their business.
Income statement breakdown
Revenues, Traffic Acquisition Costs (TAC), and Number of Employees
What makes up the $90.23 billion in revenue for Q1 2025? Here is a brekdown by each of the revenue streams in millions.
| From | Q1 2024 | Q1 2025 |
|---|---|---|
| Google Search & Other | $46,156 | $50,702 |
| YouTube Ads | $8,090 | $8,927 |
| Google Network | $7,413 | $7,256 |
| Google Advertising | $61,659 | $66,885 |
| Google subscriptions, platforms, and devices | $8,739 | $10,379 |
| Google Cloud | $9,574 | $12,260 |
| Other Bets | $495 | $450 |
| Hedging gains (losses) | $72 | $260 |