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How Does General Motors Make its Money?

General Motors is one of the world’s largest automakers, manufacturing and selling vehicles under the Chevrolet, GMC, Cadillac, and Buick brands. The company is in the middle of a major transformation, investing heavily in electric vehicles while still generating the vast majority of its revenue from internal combustion engine vehicles. GM also operates GM Financial, its captive financing arm, and has invested significantly in autonomous driving technology through its Cruise subsidiary.

General Motors (GM) Business Model

General Motors operates in the automotive sector. Below is a summary of General Motors’ revenue streams, how the company generates income, and the key financial metrics from its most recent annual report. This breakdown uses data from General Motors’ 2024 fiscal year filings with the SEC.

General Motors Competitors

General Motors’s key competitors and comparable public companies in the automotive sector include Ford, Tesla, and Rivian. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how General Motors stacks up by comparing their revenue breakdown, margins, and growth metrics.

Revenue Breakdown

General Motors’s total revenue in 2024 grew 9.1% year-over-year. Here is how their revenue breaks down by segment:

Revenue Stream 2024 2023
GM North America (Automotive) $143,000 $129,400
GM International (Automotive) $16,700 $15,800
GM Financial $16,400 $15,200
Cruise and Other $11,300 $11,400
Total $187,400 $171,800

All values in millions USD unless otherwise stated.

Income Statement Breakdown

Here is a summary of General Motors’s income statement comparing 2024 to 2023:

Item 2024 2023
Total Revenue $187,400 $171,800
Cost of Revenue $167,000 $154,300
Gross Profit $20,400 $17,500
Operating Expenses $11,000 $10,300
Operating Income $9,400 $7,200
Net Income $6,000 $10,000

All values in millions USD.

Key Financial Metrics

Gross Margin: 10.9% — This tells us how much profit General Motors keeps after direct costs of delivering their product or service.

Operating Margin: 5.0% — After accounting for all operating expenses like R&D, sales, and administration, this is the profit margin from core operations.

Revenue Growth: 9.1% — Year-over-year revenue growth from 2023 to 2024.

Is General Motors Profitable?

Yes, General Motors is profitable. The company reported net income of $6,000 on total revenue of $187,400.

General Motors (GM) Financial Summary

General Motors (GM) is an automotive company that generated $187,400 in total revenue in fiscal year 2024. The company earned $6,000 in net income, making it profitable. For a deeper look at General Motors’ revenue breakdown, business segments, and financial performance, review the detailed analysis above.