https://visuwire.com/companies/meta/Recent content in How Meta (Facebook) Makes its Money: Revenue Breakdown on VisuwireHugo -- gohugo.ioen-usFri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/earnings-per-share-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/earnings-per-share-history/Meta EPS: 2020–2025 Meta Platforms (META) reported diluted EPS of $8.87 in Q4 2025 (October–December 2025). Full-year 2025 diluted EPS was approximately $23.49 — though this is suppressed by the anomalous Q3 2025 EPS of $1.05 from a one-time charge. The underlying Q4 2025 run-rate EPS of $8.87 per quarter implies a normalized annual EPS in excess of $30, reflecting the business’s trajectory entering 2026. Meta’s EPS chart from 2020 to 2025 shows a business that grew per-share earnings from $2.https://visuwire.com/companies/meta/free-cash-flow-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/free-cash-flow-history/Meta Free Cash Flow: 2020–2025 Meta Platforms (META) generated $14.8 billion in free cash flow (FCF) in Q4 2025 (October–December 2025). Full-year 2025 FCF was approximately $46.1 billion — a figure that significantly understates Meta’s underlying earnings power because it is net of approximately $70 billion in capital expenditure, almost entirely allocated to AI data center infrastructure and GPU clusters. Meta’s FCF chart tells a different story than its operating income or operating cash flow charts.https://visuwire.com/companies/meta/gross-margin-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/gross-margin-history/Meta Gross Margin: 2020–2025 Meta Platforms (META) reported a gross margin of 80.0% in Q4 2025 (October–December 2025). The full-year 2025 gross margin averaged approximately 79.6%, up slightly from 79.5% in 2024. Meta’s gross margin has largely stabilized in the 79–80% range after recovering from the 2022 compression — a level that reflects the high-margin economics of a digital advertising platform at massive scale. The most notable feature of Meta’s gross margin chart is the sharp dip in 2022, when quarterly gross margins fell as low as 72.https://visuwire.com/companies/meta/gross-profit-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/gross-profit-history/Meta Gross Profit: 2020–2025 Meta Platforms (META) generated $47.9 billion in gross profit in Q4 2025 (October–December 2025), on revenue of $59.9 billion — a gross margin of 80.0%. Full-year 2025 gross profit reached approximately $160.1 billion, representing a margin of 79.6% on $201.0 billion in revenue. Meta’s gross profit growth is one of the most impressive in large-cap technology. The company went from $95.3 billion in annual gross profit in 2021 to $160.https://visuwire.com/companies/meta/net-income-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/net-income-history/Meta Net Income: 2020–2025 Meta Platforms (META) reported GAAP net income of $22.8 billion in Q4 2025 (October–December 2025). Full-year 2025 net income was approximately $60.5 billion — though this figure is distorted by an anomalous one-time charge in Q3 2025 that temporarily depressed quarterly net income to $2.7 billion. Excluding that quarter’s one-time item, the underlying run-rate net income trajectory for 2025 was meaningfully higher. Meta’s net income history reflects both the power of the core advertising business and the ongoing burden of Reality Labs losses.https://visuwire.com/companies/meta/net-profit-margin-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/net-profit-margin-history/Meta Net Profit Margin: 2020–2025 Meta Platforms (META) reported a net profit margin of 38.0% in Q4 2025 (October–December 2025), consistent with the 34–43% quarterly net margins the company has reported since the 2023 restructuring. The Q3 2025 net margin of 5.3% was anomalously low due to a one-time charge and should not be read as reflective of the underlying business trajectory. Meta’s net profit margin history is best understood as a compressed version of its operating margin history: broadly the same story — peak in 2020–2021, contraction in 2022, recovery through 2023–2025 — but with the additional impact of income taxes, interest income, and below-the-line items.https://visuwire.com/companies/meta/operating-cash-flow-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/operating-cash-flow-history/Meta Operating Cash Flow: 2020–2025 Meta Platforms (META) generated $36.2 billion in operating cash flow in Q4 2025 (October–December 2025). Full-year 2025 operating cash flow reached approximately $115.8 billion — one of the highest annual operating cash flow figures ever reported by any public company. Operating cash flow (OCF) is consistently higher than Meta’s GAAP net income because the largest non-cash expense — stock-based compensation — is added back in the cash flow statement.https://visuwire.com/companies/meta/operating-income-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/operating-income-history/Meta Operating Income: 2020–2025 Meta Platforms (META) reported GAAP operating income of $24.7 billion in Q4 2025 (October–December 2025), on revenue of $59.9 billion — a 41.3% operating margin. Full-year 2025 GAAP operating income reached $83.3 billion, up 20.2% from $69.4 billion in 2024. This is among the highest annual operating income figures ever reported by a public company in the technology sector. Meta’s operating income trajectory from 2020 to 2025 is a study in what happens when a high-margin platform business loses and then regains spending discipline.https://visuwire.com/companies/meta/operating-margin-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/operating-margin-history/Meta Operating Margin: 2020–2025 Meta Platforms (META) reported an operating margin of 41.3% in Q4 2025 (October–December 2025). The full-year 2025 operating margin was 41.4% — among the highest ever recorded by a large-cap technology company at Meta’s scale of revenue. The operating margin chart for Meta tells one of the most dramatic stories in technology company history. From a peak of 45.5% in Q4 2020, margins compressed to a trough of 19.https://visuwire.com/companies/meta/revenue-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/revenue-history/Meta Revenue: 2020–2025 Meta Platforms (META) reported quarterly revenue of $59.9 billion in Q4 2025 (October–December 2025), a +26% increase year-over-year from $48.4 billion in Q4 2024. Full-year 2025 revenue reached $201.0 billion, up 22.2% from $164.5 billion in 2024 — crossing the $200 billion annual threshold for the first time in the company’s history. Meta’s revenue is overwhelmingly driven by digital advertising across Facebook, Instagram, WhatsApp, and Messenger. In FY2025, advertising accounted for approximately 98% of total revenue.https://visuwire.com/companies/meta/stock-based-compensation-history/Fri, 24 Apr 2026 00:00:00 +0000https://visuwire.com/companies/meta/stock-based-compensation-history/Meta Stock-Based Compensation: 2020–2025 Meta Platforms (META) expensed $5.89 billion in stock-based compensation (SBC) in Q4 2025, bringing full-year 2025 SBC to approximately $20.4 billion — representing 10.2% of revenue. Unlike peers such as Palantir, whose SBC consumed 50% of revenue in its early post-IPO years, Meta has maintained a relatively stable SBC-to-revenue ratio in the 8–11% band throughout its public life. The story with Meta’s SBC is therefore one of absolute scale, not structural dysfunction.