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How Yum Brands Makes its Money: Revenue Breakdown

A breakdown of Yum Brands (YUM) financials. See how Yum Brands makes money from KFC (Global), Taco Bell (US & International), Pizza Hut (Global), and more using their 2024 annual report.

Yum Brands at a Glance
Company
Yum Brands
Ticker
YUM
Sector
Restaurants
Market Cap
$40B
Last Updated
March 18, 2026
Source
SEC Filings (10-K)

How Does Yum Brands Make its Money?

Yum! Brands is one of the world’s largest restaurant companies, operating over 59,000 restaurants in more than 155 countries. The company owns four iconic quick-service restaurant brands: KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, and The Habit Burger Grill. Yum! operates a nearly 100% franchised model — it owns very few restaurants directly, instead collecting franchise fees and royalties. This asset-light model generates high margins and significant free cash flow. Taco Bell has emerged as the company’s strongest performer in the US, while KFC is the primary international growth engine.

Yum Brands (YUM) Business Model

Yum Brands operates in the restaurants sector. Below is a summary of Yum Brands’ revenue streams, how the company generates income, and the key financial metrics from its most recent annual report. This breakdown uses data from Yum Brands’ 2024 fiscal year filings with the SEC.

Yum Brands Competitors

Yum Brands’s key competitors and comparable public companies in the restaurants sector include Mcdonalds, Dominos Pizza, Chipotle, and Starbucks. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Yum Brands stacks up by comparing their revenue breakdown, margins, and growth metrics.

Yum Brands Competitors

Yum Brands’s key competitors and comparable public companies in the restaurants sector include Mcdonalds, Dominos Pizza, Chipotle, and Starbucks. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Yum Brands stacks up by comparing their revenue breakdown, margins, and growth metrics.

Yum Brands Competitors

Yum Brands’s key competitors and comparable public companies in the restaurants sector include Mcdonalds, Dominos Pizza, Chipotle, and Starbucks. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Yum Brands stacks up by comparing their revenue breakdown, margins, and growth metrics.

Yum Brands Competitors

Yum Brands’s key competitors and comparable public companies in the restaurants sector include Mcdonalds, Dominos Pizza, Chipotle, and Starbucks. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Yum Brands stacks up by comparing their revenue breakdown, margins, and growth metrics.

Revenue Breakdown

Segment 2024 2023 YoY Growth
KFC (Global) $3,000 $2,800 +7.1%
Taco Bell (US & International) $2,900 $2,600 +11.5%
Pizza Hut (Global) $1,400 $1,400 +0.0%
Habit Burger & Other $600 $550 +9.1%
Total Revenue $7,400 $7,100 +4.2%

KFC (Global) — 41% of Revenue

Taco Bell (US & International) — 39% of Revenue

Pizza Hut (Global) — 19% of Revenue

Habit Burger & Other — 8% of Revenue

Income Statement Overview

Metric 2024 2023
Total Revenue $7,400 $7,100
Cost of Revenue $2,100 $2,000
Gross Profit $5,300 $5,100
Operating Expenses $3,000 $2,900
Operating Income $2,300 $2,200
Net Income $1,600 $1,500

All values in millions USD unless otherwise stated.

Key Financial Metrics

  • Gross Margin: 71.6%
  • Operating Margin: 31.1%
  • Revenue Growth: 4.2%

Is Yum Brands Profitable?

Yes, Yum Brands is profitable. The company reported net income of $1,600 on total revenue of $7,400. With an operating margin of 31.1%, Yum Brands demonstrates solid profitability for the restaurants sector. The gross margin of 71.6% reflects Yum Brands’ pricing power and cost structure.

What to Watch

  1. Taco Bell US performance and international expansion rollout
  2. KFC digital transformation and menu innovation driving traffic recovery
  3. Pizza Hut turnaround efforts and value positioning against Domino’s
  4. Net new unit development pace toward 7-8% annual restaurant growth

Yum Brands (YUM) Financial Summary

Yum Brands (YUM) is a restaurants company that generated $7,400 in total revenue in fiscal year 2024. Revenue grew 4.2% year-over-year. The company earned $1,600 in net income, making it profitable. For a deeper look at Yum Brands’ revenue breakdown, business segments, and financial performance, review the detailed analysis above.

Frequently Asked Questions

How does Yum Brands make money?

A breakdown of Yum Brands (YUM) financials. See how Yum Brands makes money from KFC (Global), Taco Bell (US & International), Pizza Hut (Global), and more using their 2024 annual report.

What is Yum Brands's stock ticker symbol?

Yum Brands trades on the stock market under the ticker symbol YUM.

What is Yum Brands's market cap?

Yum Brands's market capitalization is approximately $40B.

What sector does Yum Brands operate in?

Yum Brands operates in the Restaurants sector.

Is Yum Brands publicly traded?

Yes, Yum Brands is a publicly traded company listed under the ticker YUM with a market capitalization of approximately $40B.