Comparison
Salesforce vs HubSpot Stock: CRM Comparison
Compare Salesforce and HubSpot stock, market positions, revenue growth, and which CRM company is the better investment.
Salesforce vs HubSpot Overview
Salesforce is the enterprise CRM leader while HubSpot dominates the SMB market with easier-to-use tools. They compete in customer relationship management with different target markets.
Company Comparison
| Metric |
Salesforce |
HubSpot |
| Market Cap |
~$280B |
~$35B |
| Revenue (2025) |
~$37B |
~$2.8B |
| Founded |
1999 |
2006 |
| Customers |
~150,000 |
~200,000 |
| Target Market |
Enterprise |
SMB/Mid-market |
Product Suites
Salesforce
- Sales Cloud (CRM)
- Service Cloud (support)
- Marketing Cloud
- Commerce Cloud
- MuleSoft (integration)
- Tableau (analytics)
- Slack (collaboration)
HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
- Commerce Hub
Business Model
| Factor |
Salesforce |
HubSpot |
| Pricing |
Premium, complex |
Freemium, tiered |
| Implementation |
Often needs consultants |
Self-service |
| Sales Motion |
Enterprise sales |
PLG + sales |
| Upsell |
Cross-sell products |
Expand within hubs |
Financial Comparison
| Metric |
Salesforce |
HubSpot |
| Revenue Growth |
~10% |
~20% |
| Gross Margin |
~75% |
~85% |
| Operating Margin |
~20% |
~12% |
| FCF Margin |
~30% |
~20% |
| Net Retention |
~110% |
~105% |
Valuation
| Metric |
Salesforce |
HubSpot |
| P/E Ratio |
~35x |
~70x |
| P/S Ratio |
~7.5x |
~12.5x |
| EV/Revenue |
~7.5x |
~12x |
| PEG Ratio |
~3x |
~3x |
HubSpot commands a growth premium.
Customer Comparison
| Factor |
Salesforce |
HubSpot |
| Avg Contract Value |
~$250K+ |
~$15K |
| Customer Size |
Enterprise |
SMB/Mid |
| Total Customers |
~150,000 |
~200,000 |
| Fortune 500 |
Most |
Few |
Market Position
| Segment |
Salesforce |
HubSpot |
| Enterprise CRM |
#1 |
Limited |
| SMB CRM |
Limited |
#1 |
| Marketing Automation |
#2-3 |
#1 (SMB) |
| Overall CRM Market |
~23% share |
~4% share |
Growth Strategies
Salesforce
- AI integration (Einstein)
- Data Cloud expansion
- Industry clouds
- International growth
- Platform consolidation
HubSpot
- Move up-market (mid-market)
- Commerce expansion
- AI features
- International growth
- Partner ecosystem
Competitive Advantages
Salesforce
- Market leader brand
- Enterprise relationships
- Comprehensive platform
- AppExchange ecosystem
- Acquisition capabilities
HubSpot
- Ease of use
- All-in-one platform
- Freemium acquisition
- Strong content marketing
- SMB brand affinity
AI Strategy
| Factor |
Salesforce |
HubSpot |
| AI Product |
Einstein GPT |
AI Assistants |
| Data Advantage |
Large enterprise data |
SMB customer data |
| Investment |
$4B+ |
Growing |
Risks
| Risk |
Salesforce |
HubSpot |
| Growth slowdown |
High |
Medium |
| Competition |
Medium |
High |
| Enterprise saturation |
High |
Low |
| SMB sensitivity |
Low |
High |
Which Stock to Buy?
| Preference |
Choose |
| Faster growth |
HubSpot |
| Profitability |
Salesforce |
| Enterprise focus |
Salesforce |
| SMB/mid-market |
HubSpot |
| Lower valuation |
Salesforce |
| Product-led growth |
HubSpot |
Stock data as of early 2026. This comparison is for informational purposes only and does not constitute investment advice.