Comparison
Salesforce vs HubSpot Stock: CRM Comparison By Visuwire
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Updated 12 February 2026
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2 min read
Compare Salesforce and HubSpot stock, market positions, revenue growth, and which CRM company is the better investment.
Salesforce vs HubSpot Overview Salesforce is the enterprise CRM leader while HubSpot dominates the SMB market with easier-to-use tools. They compete in customer relationship management with different target markets.
Company Comparison Metric Salesforce HubSpot Market Cap ~$280B ~$35B Revenue (2025) ~$37B ~$2.8B Founded 1999 2006 Customers ~150,000 ~200,000 Target Market Enterprise SMB/Mid-market
Product Suites Salesforce Sales Cloud (CRM) Service Cloud (support) Marketing Cloud Commerce Cloud MuleSoft (integration) Tableau (analytics) Slack (collaboration) HubSpot Marketing Hub Sales Hub Service Hub CMS Hub Operations Hub Commerce Hub Business Model Factor Salesforce HubSpot Pricing Premium, complex Freemium, tiered Implementation Often needs consultants Self-service Sales Motion Enterprise sales PLG + sales Upsell Cross-sell products Expand within hubs
Financial Comparison Metric Salesforce HubSpot Revenue Growth ~10% ~20% Gross Margin ~75% ~85% Operating Margin ~20% ~12% FCF Margin ~30% ~20% Net Retention ~110% ~105%
Valuation Metric Salesforce HubSpot P/E Ratio ~35x ~70x P/S Ratio ~7.5x ~12.5x EV/Revenue ~7.5x ~12x PEG Ratio ~3x ~3x
HubSpot commands a growth premium.
Customer Comparison Factor Salesforce HubSpot Avg Contract Value ~$250K+ ~$15K Customer Size Enterprise SMB/Mid Total Customers ~150,000 ~200,000 Fortune 500 Most Few
Market Position Segment Salesforce HubSpot Enterprise CRM #1 Limited SMB CRM Limited #1 Marketing Automation #2-3 #1 (SMB) Overall CRM Market ~23% share ~4% share
Growth Strategies Salesforce AI integration (Einstein) Data Cloud expansion Industry clouds International growth Platform consolidation HubSpot Move up-market (mid-market) Commerce expansion AI features International growth Partner ecosystem Competitive Advantages Salesforce Market leader brand Enterprise relationships Comprehensive platform AppExchange ecosystem Acquisition capabilities HubSpot Ease of use All-in-one platform Freemium acquisition Strong content marketing SMB brand affinity AI Strategy Factor Salesforce HubSpot AI Product Einstein GPT AI Assistants Data Advantage Large enterprise data SMB customer data Investment $4B+ Growing
Risks Risk Salesforce HubSpot Growth slowdown High Medium Competition Medium High Enterprise saturation High Low SMB sensitivity Low High
Which Stock to Buy? Preference Choose Faster growth HubSpot Profitability Salesforce Enterprise focus Salesforce SMB/mid-market HubSpot Lower valuation Salesforce Product-led growth HubSpot
Stock data as of early 2026. This comparison is for informational purposes only and does not constitute investment advice.