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SaaS Business Model: How Software Companies Make Money

Learn how the SaaS business model works, which metrics matter, and which public companies use it.

Primary Query

SaaS business model

How This Model Works

Software-as-a-Service (SaaS) companies deliver software over the internet and monetize via recurring subscriptions or usage-based pricing. Revenue quality depends on retention, expansion, and pricing power, while margin quality depends on gross margin discipline and sales efficiency.

Companies On Visuwire Using This Model

Metrics To Track

  • Recurring revenue growth
  • Gross margin
  • Net revenue retention
  • Free cash flow margin